Who Are We? The Story Behind Auggie + Co
Every small business has a story, and ours starts with a love of sewing, family, and creating something special.
Auggie + Co is a small, home-based fabric boutique proudly based in Hawke's Bay, New Zealand. We specialise in quality fabrics for makers, sewists, and small handmade businesses, with a particular focus on fabrics for children's clothing and accessories.
But the story of Auggie + Co began long before the first fabric arrived on our shelves.
Where It All Started
My love of sewing came from my mum.
Growing up, sewing was always part of life. Watching fabric transform into something beautiful sparked a lifelong appreciation for handmade creations and the creativity that comes with making something yourself.
Years later, after becoming a mum myself, that passion reignited. I found myself searching for quality fabrics that were not only practical and comfortable but also fun, unique, and perfect for children's clothing.
Like many sewing enthusiasts, I quickly discovered that choosing fabric is about more than just colour or print. It's about finding the perfect combination of quality, comfort, durability, and inspiration.
That's what led to the creation of Auggie + Co.
Why the Name Auggie + Co?
The business is named after my daughters, August (Auggie) and Harper.
They are my inspiration every day and the reason behind so many of the fabrics and designs we choose to stock. Childhood should be full of imagination, colour, adventure, and fun—and we believe fabric should reflect that too.
The "+ Co" represents not only Harper but also the incredible community of makers, sewists, and creative people who support small businesses like ours.
What We Offer
At Auggie + Co, we carefully curate a range of fabrics that we genuinely love sewing with ourselves.
Our collection includes:
- Cotton Lycra
- Cotton French Terry
- Bamboo French Terry
- Cotton Waffle
- Organic Rib Knit
- Cotton Ribbing
- Woven Cotton Fabrics
- PUL Fabrics
- Matching Threads and Sewing Essentials
Whether you're sewing baby clothes, everyday basics, cosy winter jumpers, reusable products, or creating your next handmade market collection, we aim to provide fabrics that are both beautiful and practical.
Quality Matters
We know how much time, effort, and love goes into every handmade project.
That's why we prioritise quality fabrics that feel great to sew and wear. Our fabrics are digitally printed and Oeko-Tex® Standard 100 certified, meaning they have been tested for harmful substances and are safe for the whole family.
We believe great fabric should inspire confidence at the sewing machine and joy when the finished garment is worn.
Supporting Makers Across New Zealand
Whether you're an experienced sewist, a handmade business owner, or someone just beginning their sewing journey, we're here to support you.
As a small business ourselves, we understand the excitement of opening a fabric parcel, planning a new project, and bringing creative ideas to life.
Every order is packed with care from our home in Hawke's Bay and sent to makers all around New Zealand.
More Than Just Fabric
For us, Auggie + Co is about more than selling fabric.
It's about encouraging creativity.
It's about helping people create meaningful handmade items for the people they love.
It's about building a community of makers who appreciate quality, creativity, and the joy that comes from making something with your own hands.
Thank you for supporting our small family business and for allowing us to be part of your sewing journey.
We can't wait to see what you create next.
Happy sewing,
Sara
Founder, Auggie + Co